
Endure
Fall 2025 - Procreate Dreams, Procreate
Animation Commission by Alyssa Eve Mitchel - Dance Director and Choreographer
For ENDURE, a performance exploring the grit and resilience required to take on marathon-like change through the stories of six runners, I supported in the development on the visual identity and supporting campaign materials. The scope included logo design, custom illustrations, photography direction, posters, merchandise, and motion graphics that integrated directly into the stage production as animations projected behind the dancers. The creative direction was built to echo the endurance, rhythm, and intensity of both running and dance, unifying all visual touch-points into a cohesive narrative experience. While only a portion of the work is shown here, the full body of design contributed to amplifying the performance’s impact and audience engagement.